Our Mission and Strategic Directions
Our mission is to build a competent and responsible society. To achieve this, we focus on three strategic directions:
- Leadership;
- Psychology;
- Innovation.
Membership in EdTech Ukraine Association and Development of Online Resources for Teachers
After the organization’s rebranding, we began developing our strategic directions with innovation. At the end of 2024, we joined the Ukrainian EdTech Association. As part of this direction, in 2025, we are implementing a project to support Ukrainian language teachers by creating online materials that will significantly simplify their work across different teaching formats (distance learning, blended learning, and traditional classrooms) amid the war and uncertainty. Additionally, as members of the EdTech Association, we aim to collaborate on projects with a strong social impact.
Psychological Support Amid War
Our next area of focus is the psychological training of professionals and the mental health of Ukrainian society as a whole, given the severe impact of the war on personal emotional states, interpersonal and corporate relationships, and daily activities.
Thus, in 2025, in collaboration with professional psychologists, we are developing specialized programs for psychological training of professionals and mental health support for Ukrainians.
Leadership Development for Ukraine’s Recovery and Growth
Leadership development remains our top strategic priority. Beyond cultivating strong moral and ethical character, this also includes enhancing the competencies of managers in innovative leadership approaches.
Since gaining independence in 1991, Ukraine has long operated under the “vertical” management practices of the Communist Party of the USSR. These practices have negatively impacted organizational and corporate ecosystems. The Soviet-style command-and-control leadership model is now outdated and often even toxic. Surprisingly, this model still characterizes many organizations in Ukraine, slowing the country’s development, reducing competitiveness, and creating challenges for individuals.
In times of war, upheaval, and uncertainty, such hierarchical models harm not only employees but also businesses themselves. With the rapid development of digital technologies, vertical command styles are no longer viable. In terms of organizational health and success, they are outpaced by modern approaches like Agile.
In 2025, we will focus special attention on forming a new elite of leaders to rebuild Ukraine, engaging in preparatory work to develop a systematic solution in this direction.
